Professional Resume
COMMISSIONER, City of San Diego
September 2022- Present, San Diego, California
Created to advise the Mayor, City Council and other agencies of City government, the Commission on the Status of Women is working to help address the needs of women in the San Diego area and recommend programs designed to alleviate any inequities that may confront women in social, economic and vocational pursuits.
MARKETING DIRECTOR, Athenian Group
April 2024- Present, San Diego, California
Spearheaded the development and execution of Athenian Group's digital brand identity and messaging. Designed and implemented comprehensive digital marketing strategies, encompassing website design, social media management, and content creation. Through targeted digital campaigns, successfully drove enterprise growth, expanded market presence, and enhanced client engagement.
COMMUNICATIONS DIRECTOR, San Diego Regional Chamber
June 2021- Present, San Diego, California
Prepare remarks for President & CEO, Board Chair and other staff as it relates to events, board meetings, public speaking, and media interviews.
Manage all aspects of communication, media, and digital marketing execution.
Generate media attention to achieve brand consistency and elevate Chamber signature events and initiatives.
BRANDING & MEDIA CONSULTANT, Vote for Juan Vargas
November 2021- Present, San Diego, California
Create campaign brand, slogans, and full direction in website design.
Design campaign logo, flyers, and take full creative direction in photography sessions.
SOCIAL MEDIA & MESSAGING CONSULTANT, Baja California Travel
October 2021- July 2022, San Diego, California
Managed social media content, tone, and messaging for U.S. target audience.
Translated social media messaging and generated subtitles for promo videos.
PRESS SECRETARY, U.S. House of Representatives
September 2019- June 2021, San Diego, California
Developed and lead all media and digital strategy execution.
Created, managed, and organized communications activities, including writing press releases, talking points, organizing local press events, updating the official website, coordinating with reporters, executing social media posts and coordinating Tele-town halls.
LATINX MEMBERSHIP SPECIALIST, Girl Scouts San Diego
June 2015 – September 2019, San Diego, California
Designed and implemented a comprehensive plan for Latinx membership growth in San Diego’s South Bay region by researching market data, membership
trends, and other pertinent information.
Developed comprehensive training on Facebook LIVE and social media recruitment best practices; provided training and support for staff at Girl Scouts San Diego and over 100 councils throughout the US.
August 2016- Present, San Diego, California
Recruit female-identifying artists for our art collective and online platform; As of today, the art collective is represented in over 30 cities.
Organize binational female-forward events. Design and edit all website content.
GRADUATE RESEARCH ASSISTANT, SDSU Research Foundation
January 2017 – July 2018, San Diego, California
Interviewed Section 8 participants in efforts to improve policies & increase opportunities for low-income families in San Diego.
Engaged in data analysis of the comparative effectiveness of three programs within the San Diego Housing Commission.
NEWS AND SOCIAL MEDIA DIRECTOR , KTDO Telemundo
August 2011 – August 2012, El Paso, Texas
Updated daily social media including community moderation, posting content on social channels; Twitter, Instagram, and Facebook.
Covered local events, press conferences, meetings, public forums, and edited all on-air video for live newscasts.
NEWS EDITOR AND SOCIAL MEDIA DIRECTOR, KRUX 91.5 FM
May 2011-May 2012, Las Cruces, New Mexico
Updated daily social media including community moderation, posting content on social channels and Facebook advertising.
Provided audio production training for students and KRUX staff.